Barbershops arenâ€™t just a place for haircuts — they can be a center of community, intervention, and behavior change. The Arthur Ashe Institute uses these hubs to deploy their urban health interventions, and have seen compelling results. For instance, in their Barbershop Talk With Brothers (BTWB) Program, a total of 78 men completed the HIV/AIDS risk-reduction intervention with a follow-up rate of over 91%.
The Arthur Ashe Institute for Urban Health designs,Â incubates, and replicates community-based behavioral interventions in trusted venues that empower individuals to address health conditions that unequally affect multi-ethnic communities.
Arthur Ashe Institute needed compelling new materials to grow their program, which uses barbershops and beauty parlors throughout the borough as places to engage customers in conversation and counseling around wellness education and empowerment.
Arthur Ashe Institute was paired with WSDIA (We Should Do It All) to create these materials. The result is a colorful, vibrant system of graphic materials that can be used as posters, outdoor advertising, and products like aprons, pins, and mirror clings. According to Deborah Neal of AAI, “Itâ€™s a nice eye-catching poster. It shows that the barbershop is not just a place to get a haircut. It is more than that. They talk about everything.”