Seven Extraordinary Nonprofits paired with Pro Bono Design Professionals working to Improve the Lives of New Yorkers
New York, NY—February 12, 2014— For the fifth consecutive year, desigNYC (www.designyc.org), announces a new group of project collaborations between nonprofits and designers, working to improve the lives of New Yorkers. This year’s theme — Resiliency — supports nonprofit initiatives that focus on improving community, organizational, and environmental sustainability throughout New York’s five boroughs.
After holding an open call for entries for both nonprofits and designers, a jury of design professionals selected seven nonprofits to receive project grants, pairing them with designers for their pro bono collaborations. Working together, along with a desigNYC advisor who guides the process, the teams will tackle graphic, architectural, and landscape projects. This year’s projects include a new graphic identity for Just Food, an organization fighting for food and environmental justice, designed by onethread; redesigned adult education classrooms for Union Settlement in East Harlem, designed by Andrew Franz Architect; and a collaborative mural design project in Staten Island with Curtis High School students, the Society of Experiential Graphic Designers (SEGD), and Global Kids, Inc.
“Over the past four years, we have seen that some of our most impactful projects have increased the resiliency of communities by improving access to resources, quality of the built environment, or accessibility of information,” says desigNYC Executive Director Rachel Crawford. “‘Resiliency’ has been top of mind as New York continues to deal with the effects of Superstorm Sandy, but we believe that the resiliency of communities doesn’t end with flood plans — it also requires strong networks of people, services, and information. This year’s projects really address that variety of need.”
On the morning of February 12, 2014, desigNYC will hold a private Kick-off event at the Centre for Social Innovation, located in the Starrett-Lehigh Building on Manhattan’s West side. The kick-off meeting provides an opportunity for this year’s nonprofits, design teams, and advisors to gather over breakfast, meet for the first time, and learn more about desigNYC’s program and expectations. As part of its program, desigNYC assigns an advisor to each project, and provides a number of other digital and print tools and resources. At the end of the session, each team will meet privately and begin to strategize ways to achieve their projects’ goals.
Lisa Green, Selldorf Architects
Sara Bengur, Sara Bengur Interiors
Anne Rieselbach, The Architectural League
Jessica Sheridan, Gensler
Michelle Mullineaux, Blue State Digital
Jim Biber, Biber Architects
Karen Holm, Goldman Sachs
Rachel Crawford, desigNYC
2014 Projects and Teams
Nonprofit: Union Settlement Association, East Harlem, Manhattan, unionsettlement.org
Union Settlement Association is an on-the-ground resource for East Harlem residents and a passionate advocate for the needs of underserved communities. They bring education, wellness and community-building programs to people of all ages, empowering New Yorkers with opportunities to better their lives.
Design Need: Interior design for 3 classrooms used for adult education and after school programs for kids.
Design Partner: Andrew Franz Architect, www.andrewfranz.com
Advisor: Natalya Kaspher, DUB-Studios
Nonprofit: Fifth Avenue Committee, South Brooklyn, fifthave.org
Fifth Avenue Committee, Inc. (FAC) is a 35-year-old non-profit comprehensive community development corporation in South Brooklyn with the mission to advance economic and social justice by building vibrant, diverse communities where residents have genuine opportunities to achieve their goals and the power to shape the community’s future.
Design Need: Multi-use, resilient landscape design for a 60-unit complex of mixed-income apartments in Red Hook, Brooklyn.
Design Partner: Future Green Studio, www.futuregreenstudio.com
Advisor: Emaan Farhoud
Nonprofit: Global Kids, Inc., Staten Island, globalkids.org
Founded in 1989, Global Kids, Inc.’s mission is to develop youth leaders for the global stage through dynamic global education and leadership development programs. GK inspires underserved youth to achieve academic excellence, self-actualization, and global competence and empowers them to take action on critical issues facing their communities and our world.
Design Need: Mural design for the Barrett Triangle bus station in Staten Island, in collaboration with high school students from the area.
Design Partner: SEGD New York Chapter co-chairs: Anna Sharp, Two Twelve; Anthony Ferrara, Design Concern US; Rachel Einsidler, Design 360, Inc.
Nonprofit: Pro Bono Net, New York City, probono.net
Pro Bono Net is a non-profit organization dedicated to increasing access to justice for the disadvantaged by transforming the way legal help reaches the underserved. Pro Bono Net empowers those who serve to make a difference and those in need to improve their lives. For nearly 15 years, Pro Bono Net has delivered innovative solutions to one of our country’s fundamental dilemmas – lack of access to justice for millions of low income and other vulnerable people.
Design Need: A mobile pop-up “legal empowerment center,” focused on outreach and resources for young undocumented immigrants in New York.
Design Partner: Andrew Shea and David Frisco, AS/DF
Advisor: Farzana Gandhi, FG Design
Nonprofit: Just Food, New York City, justfood.org
Just Food’s vision is a socially just, environmentally sustainable, and healthy food system for all. Just Food’s mission is to empower and support community-led projects that increase access to locally grown food, especially in underserved New York City neighborhoods.
Design Need: A redesigned identity and style guide that will reflect the organization’s new strategic plan and help with more consistent communication.
Design Partner: onethread, www.onethread.com
Advisor: Gabriele Wilson, GW Design
Nonprofit: Two Bridges Neighborhood Council, Lower East Side, Manhattan, twobridges.org
Two Bridges Neighborhood Council has been dedicated to serving the many neighborhoods of Manhattan’s Lower East Side since 1955. We create equitable housing, celebrate cultural diversity through neighborhood-based programs, and work together with local residents, businesses, entrepreneurs, and leaders to stimulate and maintain economic vitality.
Design Need: A printed communications piece to help explain the environmental factors shaping the community (including land use, the built environment, open space, transportation infrastructure, point source and non point source pollution, storm water runoff & river health) and how human actions can help mitigate climate impacts.
Design Partner: McMillian + Furlow, www.mcmillianfurlow.com
Advisor: Melissa Showalter, TODA
Nonprofit: City Health Works, East Harlem, cityhealthworks.com
City Health Works is a dedicated community health worker management entity building a new layer to the U.S. health system at the interface of hospital and community settings, oriented around financial sustainability, population health goals, and job creation.
Design Need: Materials (physical and graphic) to assist health coaches in guiding patients through a pilot program meant to improve health outcomes for people living with diabetes.
Design Partner: ESI Design, www.esidesign.com
Advisor: Rachel Crawford, desigNYC